When Tribesmen Came calling

In When Tribesmen Came Calling, Qaisar narrates his experiences in successfully building American businesses overseas, sharing with the reader many learnings about how business success was achieved in these difficult markets in spite of the many barriers to success, and exploring the interplay among business, economics, culture and politics.

While working to build his company’s business in Pakistan and Ukraine, he was witness to historic political events that continue to shape these countries to this day. He tells these stories in an engaging and informative way – as only an eyewitness can. He believes above all that at the core of what made P&G successful in these markets was the company’s determination to stay true to its longstanding global business principles, while deeply respecting local cultural sensibilities.

Working to build P&G’s business in these markets was not easy, and success was never really guaranteed. P&G’s focus on the long term, and the deep cultural understanding subsidiary management had of these markets, was key to establishing these enduring businesses.

Qaisar often found himself caught up in the many geopolitical events that were shaping these countries – whether the extremist violence in Pakistan that led to the assassination of Benazir Bhutto in 2007 and ultimately drove Pervez Musharraf from power, or the turmoil in Ukraine as it struggled to emerge as an independent, post-Soviet republic in the late 1990s.